Mike Loiseau

Implemented social media and email marketing plan to engage students and increase following across platforms leading to an increase in the utilization of office resources and event attendance.

Developed and optimized Google Ads campaigns for Search, Shopping, Display, & Performance Max for 20+ e-commerce stores leading to lower cost-per-clicks (CPC) and increased return-on-ad-spend (ROAS) up to 800%.

Created search and social media strategies to help service-based businesses generate more leads. By managing campaigns on Google and Meta Ads, I enabled these businesses to reach more customers within their local markets.

Audited Google Ads campaigns to drive leads for online account openings for three regional banks in the Midwest. Developed a SEO plan leading to a 35% increase in organic SERP rank and 100% increase in CTR.

Worked with clients and venues to increase ticket sales for upcoming nationwide tours, and one night shows. Successfully audited Google Ad Grants accounts to increase visibility and optimize monthly allotted spend.

Helped catering businesses attract more clients and grow their local presence by running targeted online ad campaigns. Making sure services appear in front of people searching for catering for weddings, corporate events, and parties in the local area.